Why Using High Quality Graphics is Important for Your Business ...

In these economic times, many businesses have developed ways to cut costs. Unfortunately, that has occurred in areas such as advertising, marketing and design. With the addition of the latest social media technologies Pinterest and the new Facebook timeline cover photo, high quality graphics are more important than ever for a company?s image.

Your Online Presence may be Killing your PR Efforts

If you are actively seeking publicity and not getting many hits, your online image may be the culprit. A large part of a journalist?s job is to vet the sources they interview. If your website is dated with stale graphics and unflattering imagery, journalists (not to mention potential customers) may think your business is stale and outdated too.

Investors, customers and even suppliers will instantly judge you from the image you portray. The Razorfish Digital Brand Experience Study states that, ?97% [of consumers] say that their digital experience influenced whether or not they eventually purchased a product or service from that brand.?

There is power in your online presence. When looking for a specific service or item, customers will go online and use a search engine such as Google to retrieve a list of local businesses that can satisfy their need. How many times have you searched for a service only to go back to your results list due to an unappealing website? Low budget sites and imagery are not going to pull in traffic or establish you as a suitable business. When it comes to getting more customers, paying for professional branding is key.

Social Presence

In addition to your overall look, social media has changed from being a choice to a necessity for businesses globally. Your professionalism should translate directly from your website to your social profiles. Timeline photos and Twitter backgrounds should be top notch and reflect the message you want to portray. Customers will be seeking you out to learn how you deal with your customers and what content you produce and support.

The best part about social media is that consumers have the opportunity to digitally advocate for you and increase your credentials, gathering you even more followers. Another great way customers can help you is through Pinterest.? Make sure your website and blog posts are rich and image heavy. Pinners can pin your content to their board, bringing you more website traffic and customers. This is great because the consumers are doing the work for you!

Though good graphics can be costly, especially on small business budgets, it is important not to cut corners in this area.? Your image can be the difference between getting press coverage, but more importantly it can cause you to lose sales. Good graphics start from the very beginning with branding. Invest in your image and make adjustments if necessary, it pays!

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