Sunday, September 30, 2012

U.S. coughs up Ryder Cup after monumental collapse

MEDINAH, Ill. ? It will go down as the biggest choke in Ryder Cup history, a collapse that even considering the pressure and tension and unpredictability of this remarkable event, was so unexpected as to defy belief.

The United States, utterly dominant on the first two days of competition in this Chicago suburb, failed to hold its nerve and self-destructed on a dramatic final afternoon to allow Europe to retain the trophy, 14.5 points to 13.5.

Steve Stricker failed to win a single match in three days at the Ryder Cup. (AP)Steve Stricker failed to win a single match in three days at the Ryder Cup. (AP)No home team had ever surrendered a lead of this magnitude, and the gap of four points heading into Sunday should have been enough to ensure a comfortable cruise for the Americans.

Instead, Europe started like a train, kept rolling, piled on some pressure ? and the Americans simply could not handle it. Momentum, that sneaky phenomenon, shifted firmly in favor of the visiting team and stayed there.

"We are in shock," said Europe's Justin Rose, whose victory over Phil Mickelson was one of the turning points. In reality, it was the Americans who were stunned. Jim Furyk fought back tears after missing a critical putt to lose to Sergio Garcia on 18. So too did Bubba Watson and Keegan Bradley, who was unable to carry his strong pairs form into the individual format on the last day.

This was a Ryder Cup where the script was flipped for much of three days, and then completely reversed in the closing hours. Usually it is the Europeans who display their strength and camaraderie in the pairs matches, and the U.S. who comes to the fore in the singles. When Davis Love III's side secured a healthy advantage, there seemed to be no way back for Europe, even with the memory of the legendary Seve Ballesteros, who died of brain cancer last year and whose logo was on the European shirts, to spur it on.

[Related: Martin Kaymer delivers in clutch moment for Europe]

Yet European captain Jose Maria Olazabal front-loaded his team in an attempt to gain some early traction. And it worked. Luke Donald was imperious in his triumph over Watson, and Ian Poulter, the MVP of this event with a perfect 4-0 record, waited until late to get the better of Webb Simpson.

There was a far more relaxed air about the Europeans, who were so tense on Friday and Saturday, on this final morning. So much so that Rory McIlroy almost missed his tee time, getting confused between central and eastern time zones and rushing to the tee box with just moments to spare before he would have been forfeited.

Nevertheless, McIlroy cut down America's talismanic rookie, Bradley, to continue the European juggernaut. By the time the previously out-of-form Paul Lawrie racked up another win and Rose sunk nerve-jangling putts on 17 and 18 to sneak past Mickelson, the Americans were left on their own, without that buoyant crowd from Friday and Saturday to carry them any longer.

[Photos: U.S. collapse on Sunday at Ryder Cup]

"When you are going good, it is great," Steve Stricker said. "When you are not, it can be a negative, because you feel like you're letting the crowd down."

For this was a poor crowd, one content to holler and celebrate while its team seemed on an inexorable path to victory on the first two days but one which was decidedly muted, save for some unsporting cheers at European missed putts and water-bound shots, down the stretch.

"We wanted to silence the crowd and get things going our way," Poulter said. "We knew that if we got some blue on the board there would be a totally different feel about this place, and that is what happened."

Jason Dufner, Dustin Johnson and Zach Johnson were the only Americans to record a victory, while Tiger Woods recorded a half-point in the final match with Francisco Molinari, one effectively made redundant as Europe had already retained the Cup by the time it was completed.

That move in itself will surely lead to some questioning the selections of Love, but perhaps putting Woods at the end of his lineup was as much a reflection on the 14-time major champion's form as it was an error of captaincy.

[Related: European's find unusual inspiration in sky]

After Garcia won the final two holes to down Furyk and Lee Westwood produced his best golf of the week to outduel Matt Kuchar, it was left to two of the most out-of-sorts players in each side to decide things.

Stricker had lost three times alongside Woods in the pairs, while Martin Kaymer had been chosen only once because of a drastic slump in form. The golf was far from vintage, but Kaymer secured three straight pars at the end and rolled in the winning putt from the tricky distance of eight feet to close things out.

Germany's Martin Kaymer celebrates winning his match against Stricker to retain the Ryder Cup. (Reuters)Germany's Martin Kaymer celebrates winning his match against Stricker to retain the Ryder Cup. (Reuters)The tension brought back memories of Kaymer's German compatriot, Bernhard Langer, who spent years agonizing over his missed putt in similar circumstances that cost Europe the Cup at Kiawah Island in 1991. If Kaymer had missed, Woods would have had to only split his final hole against Molinari to give the Americans victory. Still, in the end, this was Europe's day. Kaymer drained the putt, and the remaining flicker of hope, from the U.S.

Europe has won five of the last six Ryder Cup events and must now be considered a strong favorite to clinch it once more in 2014, even with the contest at Gleneagles in Scotland still two years off.

European players seem to have discovered the secret in finding inspiration in many different forms ? and in refusing to quit even when the scenario looks impossible.

The previous time a 10-6 deficit was overturned was when the U.S. famously did it in 1999 at Brookline, for what remains Woods' only victory in this event. Yet that was on home soil and the U.S. team was clearly stronger on paper.

Nothing should be taken away from these Europeans, who held firm and produced a superb and stirring revival. But this was a result that would not have been possible if the Americans had not seen their nerves desert them at the worst possible time, setting an epic and historic collapse into motion.

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Source: http://us.rd.yahoo.com/sports/rss/golf/SIG=132dbn8gu/*http%3A//sports.yahoo.com/news/golf--u-s--coughs-up-ryder-cup-in-event-s-biggest-choke-ever.html

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Sports Illustrated NFL News: Refs approve deal, scramble for Sunday return

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DefaultSports Illustrated NFL News: Refs approve deal, scramble for Sunday return
IRVING, Texas (AP) -- NFL referees voted and approved a new eight-year deal with the league on Saturday. Now they all can get back to the business of calling games.

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For the second straight week Oregon State football coach Mike Riley celebrated a win by taking the team to In n Out The trip...

SbB LIVE FROM LA (Sep 30, 2012 @ 11:16am ET)

8:00 PM: Family & friends of U.S. soldier Andrew Keller, who was killed in Afghanistan last month, are trying to get his old high school's football field renamed in honor of him. But the Beaverton, Oregon school board has a policy forbidding separate names for school facilities.

7:45 PM: Baltimore Orioles Hall of Famer Brooks Robinson says about this year's club: "In all my years with the Orioles, I've never seen a team quite like this."

7:30 PM: A Portland, Oregon basketball coach was arrested on kidnapping & assault charges for allegedly whipping a 13-year-old boy with a belt & taking naked photos of him.

7:15 PM: Duke defeated Wake Forest 34-27 Saturday to end a 12-game losing streak to the Demon Deacons & start the season 4-1 for the first time since 1994, the last time the Blue Devils went to a bowl game.

7:00 PM: Oklahoma City Thunder player James Harden tweeted on Saturday: "I told you I was coming back....."

6:45 PM: A federal judge has reportedly ruled that Scottie Pippen cannot sue media outlets for defamation after they had reported last year that the former Chicago Bulls player was bankrupt.

6:30 PM: Arkansas RB Knile Davis after the Razorback lost to Texas A&M 58-10 on Saturday: "The season's going south, but you've got to resurrect it."

6:15 PM: After the Atlanta Falcons' Roddy White said that he was a better receiver than the New York Giants' Victor Cruz, Cruz responded: "I got a ring back at home. I don't care about what Roddy White has to say."

6:00 PM: Washington Redskins QB Robert Griffin III tweeted after Baylor lost to West Virginia 70-63 on Saturday: "Although my bears lost, they showed the entire nation that BU is here to stay. No matter who likes it or not."

5:45 PM: Miami Hurricanes QB Stephen Morris set a new single-game school record by throwing for 566 yards in Saturday's 44-37 win over North Carolina State.

5:30 PM: The Tampa Tribune's Joey Johnston notes that before their games today, South Florida & Wisconsin are the only two FBS teams to not have an interception on defense so far this season.

5:15 PM: Oakland Raiders receiver Darrius Heyward-Bey will not play Sunday against the Denver Broncos. Darrius was hospitalized after taking a hit from Pittsburgh Steelers safety Ryan Mundy during last Sunday's game.

5:00 PM: The Phillies' Ryan Howard is out for the last few games of the season after suffering a broken toe when he dropped a lead pipe that he had used while swinging in the on-deck circle.

4:45 PM: Chicago Bears kick returner Devin Hester says he wants to be more involved in the offense: "It's hard being one of the top electrifying players in the league and you're not able to get your hands on the ball as much as you want."

4:30 PM: Northwestern set a new school single-game record by compiling 704 yards of total offense in Saturday's 44-29 win over Indiana.

Source: http://www.sportsbybrooks.com/sbblive?eid=42746

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Living Weekend to Weekend | Entertainment Springfield, MO (Sports ...

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Saturday, September 29, 2012

Penn State Institute of the Arts and Humanities film festival explores ...

Source: http://www.centredaily.com/2012/09/29/3352955/penn-state-institute-of-the-arts.html

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7 Steps to a Stronger Growth Engine in Marketing | IT Services ...

Friday, September 28th, 2012 By Bev Burgess and Lynda Chambers, Directors of The Capsicum Group

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The Capiscum Group recently conducted a study of more than 40 business leaders who run service companies across Europe, including CEOs, managing directors, managing partners, and profit and loss owners, as well as those responsible for marketing, to explore their company?s objectives and the role marketing plays in meeting them. What we found was a disconnect between CEOs and their marketing teams. Business leaders are under pressure to deliver business growth, but they are unclear about how marketing could help them.

What?s more, marketing is painted as out of step with the rest of the business and unaccountable in terms of delivering the business results they need. Marketers are not seen as peers by the leaders of these businesses, often because they lack commercial acumen and general business experience. This is compounded by the fact that they don?t speak the language of the business.

The Capiscum Group believes that marketing can do much more to drive growth and add value?without increasing investment. To build marketing into a stronger engine for growth, we recommend seven steps to get the foundations right, get the focus of the marketing investment right, and add value through the right functional activities. These steps are:

  1. Make sure marketers are business people first, and marketers second. Give high-potential and senior marketers a business role for at least six months, so that they gain an understanding of business pressures and how a P&L works.
  2. Reconnect marketers with clients. Change your marketers? responsibilities to include contact with clients, first through basic marketing events and programs and then through client advisory boards and workshop facilitation. Marketers should have the same objectives around building executive networks that P&L owners, sales, and account managers do.
  3. Use business key performance indicators (KPIs) to measure marketing. Build a marketing dashboard that contributes to business KPIs, answering the question, Why should we spend money on marketing rather than adding it to the bottom line each month?
  4. Rescope the function to deliver strategic value. Refocus marketing investment on higher value-adding activities, such as developing a market-led strategy.
  5. Use new product development techniques for services. Task marketing with embedding proven new product development and portfolio management techniques to increase service profitability.
  6. Create a business development value chain. This value chain should have clear roles for integrated marketing, sales, account management, and delivery teams. Allocate strategic marketing resources to your most important accounts and opportunities.
  7. Invest in your reputation, not your logo. Link brand and reputation management in a single program that aligns everyone behind what you want to be famous for. Create a cross-functional team to deliver the reputation program.

If you do nothing else, Capsicum recommends you take these seven steps, reallocating the existing investment you are making in marketing today to build a stronger growth engine for your business tomorrow.

Read the Viewpoint:?http://www.itsma.com/research/from-support-to-strategy-how-marketing-can-increase-its-value-to-the-business/

Get the full report: http://www.thecapsicumgroup.com/insights.php.

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ITSMA specializes in helping companies market and sell services and solutions more effectively. We work with the world's leading technology, communications, and professional services providers to generate increased demand, strengthen customer relationships, and improve brand differentiation.ITSMA annual program clients include business leaders such as AT&T, Cisco, Deloitte, EMC, Fujitsu, Hewlett-Packard, IBM, Microsoft, SAP, and Tata Consultancy Services, among others. Our comprehensive research, consulting, and training on topics including ITSMA Account Based Marketing?, Brand Positioning, and Solutions Development provide the insight and experience companies need to improve business results. ITSMA is based near Boston, and has offices in London, Mumbai, and Tokyo. Learn more at www.itsma.com.

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Source: http://www.itsma.com/ezine/7-steps-to-a-stronger-growth-engine-in-marketing/

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Friday, September 28, 2012

Greenberg to get 1-day chance with Marlins

MIAMI (AP) ? Adam Greenberg has faced one pitch in the major leagues, a 92 mph fastball that struck him in the head and changed his life.

More than seven years later, the Miami Marlins are giving him a second chance.

The Marlins said Thursday that they have signed Greenberg to a one-day contract, effective Oct. 2, and will play him that day against the New York Mets. Greenberg made his big league debut for the Chicago Cubs on July 9, 2005 against the Marlins, getting one plate appearance but no official at-bat.

"Life's going to throw you curveballs ? or fastballs in the back of your head," Greenberg said on a conference call Thursday morning. "I got hit by one of them. And it knocked me down and I could have stayed there. I had a choice ... and I chose to get up and get back in the box."

The Marlins publicly extended the invitation to Greenberg on NBC's "Today" show Thursday morning. Greenberg, however, said team president David Samson called him Sunday night to actually tell him of the team's plans to sign him to a one-day deal.

"I'm extremely proud to extend this opportunity to Adam," Marlins owner Jeffrey Loria said in a statement.

Marlins manager Ozzie Guillen said Greenberg may start.

"I might start him in left field and have him lead off," Guillen said before Thursday night's game in Atlanta. "If he hits a home run, he stays!"

Greenberg, a left-handed batter, went to the plate as a pinch hitter to face the Marlins' Valerio De Los Santos with one out in the ninth inning of the Cubs-Marlins game. De Los Santos' first pitch sailed up and in, striking Greenberg in the back of the helmet, the force being such that the helmet flew off and the ball ricocheted up the third base line.

Greenberg tumbled to the dirt, both hands holding the back of his head. He has often described that moment as feeling like "my head exploded." He awoke the next morning with symptoms of a concussion ? unable to focus and feeling nauseated when seeing bright light.

After struggles in the minors the next season, the Cubs released him in June 2006. Greenberg had chances with other minor league teams, but never made the majors again.

Until now.

"They're trying to give this kid a dream come true," Guillen said. "Why not give the kid a chance to be what he wants to be?"

Guillen said he has had a couple days to consider the best way to use Greenberg. He thinks it will be better to have Greenberg start than to find the right place in the game to come in as a pinch hitter.

"It's more important to me to win the game," Guillen said.

Marlins right-hander Carlos Zambrano was with the Cubs in 2005 and was used as a pinch runner for Greenberg. Zambrano said Thursday he did not remember his role in the game.

"He wasn't a fit for us," Cubs manager Dale Sveum said Thursday. "I wish him the best."

The Mets' probable starter on Tuesday will be Cy Young candidate R.A. Dickey.

"I know our guys will be on the top step clapping for him when he gets in the batter's box," Mets manager Terry Collins said Thursday when asked about Greenberg's story.

Greenberg is one of only two players in baseball history to be hit by a pitch in his first-and-only major league appearance and never take the field. Fred van Dusen endured that fate with Philadelphia in 1955.

Greenberg was the subject of a campaign called "One At Bat," which lobbied teams to give him a second chance ? since his first appearance in the majors did not count as an official at-bat, just merely a plate appearance.

"I just really want to make sure everyone understands that this is an amazing thing, for not just me but for a lot of people," Greenberg said.

He and Marlins outfielder Justin Ruggiano once were teammates with the Double-A Jacksonville Suns, playing together there in 2006.

"Dude can play," Ruggiano said on Twitter.

It is ironic how the Marlins have been involved in just about every aspect of Greenberg's story.

His lone plate appearance for the Cubs came in Miami. When he played earlier this month for Israel's entry in the qualifying round for the World Baseball Classic, he played and trained at the Marlins' complex in Jupiter, Fla. And now his comeback game will be in Miami, albeit a different park than where he faced that fateful pitch seven years ago.

"Going back to the scene of the crime but a different location, I kind of look at it as a new stadium, new start," said Greenberg, who drew a walk in his lone plate appearance for Israel in the WBC qualifying games. "For me, it's just down the street, but it's a new opportunity. It's really cool and special to have the Marlins, of course, recognize all of this. And to have it come full circle with them, it's just so gratifying, rewarding and special."

Greenberg faced De Los Santos again in 2011, hitting a single off him as a member of the Bridgeport Bluefish in the independent Atlantic League.

The Marlins say Greenberg will donate his one-day salary ? a pro-rated share of the minimum contract is $2,623 ? to the team's foundation, which will in turn donate to the Sports Legacy Institute, a group that furthers the study, treatment and prevention of the effects of brain trauma in athletes and others.

Greenberg said he's hopeful of getting a chance to play for some club in spring training next year. He also insisted that this is not a stunt.

"I'm no different or more special than anyone else," Greenberg said. "It just so happened that my story was the Sunday Night Baseball game on ESPN and it was the first pitch I ever saw and I got hit in the back of the head. Tragedy for me, but it's part of the game."

___

AP Baseball Writer Ronald Blum in New York and AP Sports Writer Charles Odum in Atlanta contributed.

Source: http://news.yahoo.com/greenberg-1-day-chance-marlins-230937829--mlb.html

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Have Just A Phone Number? iOS 6 Facebook Integration Can Fill In The Blanks [Corrected]

fadebook-ios6A tipster pointed out to us that Facebook integration in iOS 6 could fill in details someone might not otherwise have if they get a hold of a phone number and put it into their Contacts app. Daniel Ioffe noticed that should a number in Contacts correspond to a Facebook profile, it'll populate that entry with a profile photo and Facebook user name, even if all of the above information is kept private by the user.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/iJQJl5JknHA/

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Scientists capture clues to sustainability of fish populations

ScienceDaily (Sep. 27, 2012) ? Thanks to studies of a fish that gives birth to live young and is not fished commercially, scientists at UC Santa Barbara have discovered that food availability is a critical limiting factor in the health of fish populations.

The scientists were able to attach numbers to this idea, based on 16 years of data. They discovered that the availability of enough food can drive up to a 10-fold increase in the per capita birthrate of fish. And, with adequate food, the young are up to 10 times more likely to survive than those without it.

This research, published this week in the Proceedings of the Royal Society B, is expected to be useful for managers involved in maintaining sustainable fisheries.

The scientists used a remarkable set of black surfperch population data -- collected from 1993 to 2008 -- to develop these statistics. Divers collected the data by monitoring a fish population off Santa Cruz Island, near Santa Barbara. Russell J. Schmitt and Sally J. Holbrook, both professors in UCSB's Department of Ecology, Evolution, and Marine Biology and UCSB's Marine Science Institute, head the team of scientists.

First author Daniel K. Okamoto, a Ph.D. student in UCSB's Department of Ecology, Evolution, and Marine Biology, explained that there has been a lack of information about how survival and birthrates are influenced by food availability, which is known to fluctuate through time. Black surfperch, found off the Pacific Coast from central Baja California northward to Fort Bragg, feed on small crustaceans and worms.

"If a management procedure has called for a certain harvest rate that is constant through time, that would be like saying we should harvest the same amount of corn through time, even though we know that corn can be influenced by things like drought," said Okamoto.

The scientists consider the black surfperch (Embiotoca jacksoni) to be a model species because it is not fished commercially, making it easier to assess the effects of food availability on fish mortality and reproduction.

A key feature of the black surfperch is the fact that this fish gives birth to live young that remain on the reef, allowing for its population to be counted accurately from year to year.

"The individual fish stay on their natal reef; they have low emigration- immigration rates, so we can actually track cohorts through time," said Okamoto. "An adult gives birth to live, capable young, instead of laying eggs. Those young stay on the reef where the adults were, which is a really nice property. We can go to a reef in a given year, survey it for adults, then go to that reef again the next year and see the young that are there and know, for the most part, that those young came from the adults that were there the year before." By contrast, most fish are dispersed into open water when they are in the larval stage.

Okamoto said that not including food availability in calculating benchmarks for species conservation may leave out a critical element in fisheries management.

Daniel Reed, a research biologist with UCSB's Marine Science Institute and the principal investigator for the Santa Barbara Coastal Long Term Ecological Research Program, is also a co-author of the study. The National Science Foundation provided funding for the research.

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The above story is reprinted from materials provided by University of California - Santa Barbara.

Note: Materials may be edited for content and length. For further information, please contact the source cited above.


Journal Reference:

  1. D. K. Okamoto, R. J. Schmitt, S. J. Holbrook, D. C. Reed. Fluctuations in food supply drive recruitment variation in a marine fish. Proceedings of the Royal Society B: Biological Sciences, 2012; DOI: 10.1098/rspb.2012.1862

Note: If no author is given, the source is cited instead.

Disclaimer: Views expressed in this article do not necessarily reflect those of ScienceDaily or its staff.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/top_news/top_environment/~3/ye4zUiEOcGY/120927141539.htm

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Thursday, September 27, 2012

Facebook Engagement 101: Advertising Primer | Business 2 ...

Advertising on Facebook
Facebook sells a limited amount of advertising formats, but the self-serve dashboard is always available and it is very valuable as a free research and business planning tool.

i.e. A Toronto ice cream shop wants to know IF they were to invest in cases of Girl Guide cookies to create a special limited-time flavour that blends in real chunks of Girl Guide cookies, how many people in Toronto between the ages of 13-45 have already ?raised their hands? and identified themselves as fans of Girl Guides of Canada? By accessing Facebook?s free self-serve advertising panel the shop owner or anyone with a Facebook profile can predict the number of people they can reach, who are the most likely to be interested in your new product or service. This can allow you to estimate if it might be a worthwhile promotion for your business, and the research is 100% free!

As it turns out, the answer (at the time of this post), would be only 820 people, which means it would cost VERY little to reach 100% of your most likely interested prospects!

The self serve ad planner is valuable as a business planning tool, because you can tell exact numbers of people who are active on Facebook by geographic location, age, sex, and many variables of brand and community ?likes?. As you add or remove targeting variables, the total reach number dynamically changes to show you potential campaign reach! How awesome is that?!?

The cost of advertising on Facebook
Just about 10 years ago, as the ?search engine wars? were heating up and daily volume of Google searches were growing rapidly, Google opened up its self-serve advertising platform to anyone with a credit card. They based their pricing model on a ?bidding? system for the keywords consumers are using in their searches, so in theory the more competitive keywords would always allow the highest bidder to have the best position and draw the most volume and relevant clicks from consumers actively searching for that product, service or subject.

At the start, there were many more web pages indexed and daily keyword searches than there were individual advertisers, almost every keyword seemed cheap to draw audience back to your website or landing page (in comparison to now). Since then, millions of individual advertisers have started competing for those searching consumers, driving up the cost of competitive Google search engine advertising. Facebook has grown its audience and use so rapidly, they currently have a HUGE inventory of advertising impressions available unsold, so prices are currently low, especially if your competitors haven?t really started buying up the available inventory.

Facebook is priced in a similar fashion to Google; you can choose to buy CPM (cost per thousand impressions) or CPC (cost per click) advertising that shows only to your defined target group of people who are within your demographic and groups of population defined by interests and passions (pages they Like).

While $1000/month is a very healthy budget for a car dealership (a highly competitive category), many businesses won?t need to invest nearly that much to see value and positive ROI for their Facebook advertising campaigns. I recommend starting with a sustainable weekly budget, and working to slowly increase the budget and amount of positive ROI as you can rationalize it based on your experience.

Many small businesses can gain a lot of valuable insight (and a couple hundred new followers to their page) in a short time, with a small campaign of only $100. Just remember that every campaign you do is unique and every day is a test > you can manage and adjust the settings of your campaign including how high or low your CPC/CPM bids are, every day. Just remember to take note of what changes you are testing (for results), and to really know the impact of that adjustment, only test one campaign element at a time.

Advertising to drive people to your website, or to your Facebook page?
Although many people still want to focus on ?driving traffic to the website? where you can cram a lot more sales promotional messages down their throat, the best thing you can do for your page and community is keep them on Facebook. Drive them to your Facebook brand page, and welcome them when they arrive. If they really like your page personality, tone and engagement (not just Like your page), they?ll be that much more ready to buy.

Have immediate questions for your business about social media you?d like answered by a panel of experts on #SparkleSOS? Send me an email or ask them on Twitter to hashtag #SparkleSOS and I?ll add them to the queue for an upcoming live show! You might even be invited to join us on the show!

Source: http://www.business2community.com/facebook/facebook-engagement-101-advertising-primer-0293534

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Morris County assisted living facility blamed for woman's death ...

When New Jersey families choose to file a wrongful death lawsuit after the sudden loss of a loved one, they understand that any legal action they do take will never change anything that happened in the past. However, their pursuit for justice may be able to protect other people and families by preventing similar acts of negligence from occurring in the future.

Recently, the family of a woman who died from injuries she sustained while living at an assisted living facility in Morris County filed a lawsuit against the facility and several medical professionals. The lawsuit claims that the facility was responsible for the woman's wrongful death because it failed to provide adequate security for residents and because the facility failed to make sure the woman received the immediate medical treatment she needed after she was injured on the property.

Before the woman died, she had told some workers at the assisted living facility that she was worried about her safety. On Oct. 3, 2010, she reported that another resident, who had a history of violence, was stalking her and harassing her. According to the lawsuit, the woman was told to avoid going near the resident. That same day, the resident attacked the woman.

During the attack, the woman was thrown to the ground. Despite hitting her head on the floor and suffering other injuries, workers at the facility did not send the woman to a hospital for evaluation and treatment.

Several hours after the attack, the woman continued to complain about the pain she was experiencing, so staff finally took her to a hospital. The woman died five days later from inter-cranial bleeding and hemorrhaging.

The family claims that more could have been done to protect the woman from being attacked at the facility. The family also accuses the facility and its workers of failing to make sure the woman received the medical help she needed immediately after the attack.

Source: The Record, "Clifton woman sues Morris County facility over aunt's death," Denisa R. Superville, Sept. 24, 2012

Source: http://www.morristownpersonalinjuryblog.com/2012/09/morris-county-assisted-living-facility-blamed-for-womans-death.shtml

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Is Your Sales Message Unethical And Does It Sell? | Content for ...

Author: Don Hastie | Total views: 7 Comments: 0
Word Count: 679 Date:

A short, sharp article today about something that just happened in the Internet Marketing world that shook me to the core!

Every week it feels like there is a brand new product launch... all pushed by affiliates and all claiming that you can make a fast/quick buck online. Now, these types of product don't really appeal to us, however one launch did catch my eye... not because of the product but the way the sales letter positioned it.

The sales letter took a stance that I have not seen in the Internet Marketing arena before although I have seen similar ones, but less hard hitting (!), in the life insurance arena.

In a nut shell the letter told a story of a lady who on the surface appeared to have the perfect life, great husband, lovely children and everything was going right for them.

In fact it was so good they decided to move house to a bigger, better one.

And that's when it started to fall apart.

The sales letter told of how her perfect husband had been having an affair and how he moved out and left her with the children. Sad, but she still had the house and children etc.

But here's the kicker?the sales letter then said that her husband was killed in an accident and he didn't have any life insurance?she was left with a mountain of bills and growing debt.

Suddenly she had gone from a 'picture book' life to a one of serious debt, unhappiness and despairing how she was going to manage bringing her children up in this new strange world she had been thrown into.

TIME OUT

How would you feel reading a letter like that?

Think about it?it had drawn you in with a story about a family that seemingly had it all? and then bang! It hit you with a killer blow.

Carrying on with the sales letter, it detailed how she needed money fast and, of course, started an online business that generated her cash quickly and turned her's and her children's lives around and you could do the same thing.

I don't know how you would react, but my first reaction was to think, hmm, that's stooping a bit low.

The Letter Had Actually Altered My State Of Mind

I wasn't enraged as some people have been (remember: forums do tell all) but it didn't leave me feeling good, in fact I had to take a reality check to get my mind back on track and forcibly remove the negative thoughts that had swamped my head.

Let me tell you this: Any sales letter that changes the state of a reader's mind is doing its job? perfectly! That why we write them. To get someone who has shown an interest in our product or service to engage with us and ultimately do what we ask them to do? sign-up or buy.

This letter did just that? but in a way that left me personally cold and feeling negative? not good!

Did It Work?

Now, I do believe that if this letter was read by anyone who needed money quickly or was desperate to start an online business it would have succeeded in getting the sale.

However, even after taking a step back and looking at the sales letter objectively I just couldn't bring myself to accept that I would ever use such a tactic so sell a product outside of the life assurance/funeral markets!

Was the launch of the product successful? I don't know, however it was being pushed by the usual suspects in that field and I'm sure it did very well.

Will it generate sales... most definitely!

How About You?

Ethical or Unethical? Depends on your conscience I guess?

Don Hastie invites you to download his free-report on making money online using a product that takes a few days to create and sells continually and will replace a year's salary. This proven process, used by the top group of internet marketers, provides freedom and time.n n To download the report, and to see tons of free money making tips click here: Free Money Making Tips and Report.

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1: What is Cyber Marketing And Why It Is So Important For The Success Of Your Website

Cyber marketing has now become an indispensable segment of e-commerce as well as the internet and World Wide Web related topics. Cyber marketing simply refers to a technique of attracting potential customers by advertising your products or services through such means as websites, emails, and banners.

2: SEO Copywriting: How To Choose Article Marketing Topics To Achieve Maximum Exposure

Distributing articles online can be an effective way to build backlinks to your website -- when done correctly. This article explores how to choose the right topics for your article marketing campaign so that they will be widely accepted and distributed online.

3: Article Marketing Strategy: Putting Together a "Class Schedule" For Your Article Topics

Businesses go to so much trouble when there is one sure-fire, simple, very inexpensive way to attract new clients to a business: Teach a free class. That is what article marketing is like. Your articles are just like free classes. You teach your target readers something helpful in your article. Your resource box then says, "If you enjoyed this article you can visit my website and apply what you have learned."

4: Stumped For What to Write About? 15 Article Topic Ideas...

Do you ever dread sitting down to write because you're just not sure what to write about? When you're doing article marketing, you need to create a steady flow of articles. Even if you feel stumped, I assure you--you have more creative writing ideas in you. You just need a little help in looking at your topic in a new way to come up with new writing ideas. Use these 15 article ideas to start your next brainstorming session.

5: Article Marketing Or Guest Blog Posting : Which Do I Favor?

An analysis of Article Marketing in comparison to Guest Blog Posting as a strategy towards achieving the twin objectives of gaining backlinks and getting massive traffic

Source: http://www.content4reprint.com/internet-marketing/is-your-sales-message-unethical-and-does-it-sell.htm

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Wednesday, September 26, 2012

Video: Slow-moving rocks better odds that life crashed to Earth from space

Tuesday, September 25, 2012

Microorganisms that crashed to Earth embedded in the fragments of distant planets might have been the sprouts of life on this one, according to new research from Princeton University, the University of Arizona and the Centro de Astrobiolog?a (CAB) in Spain.

The researchers report in the journal Astrobiology that under certain conditions there is a high probability that life came to Earth ? or spread from Earth to other planets ? during the solar system's infancy when Earth and its planetary neighbors orbiting other stars would have been close enough to each other to exchange lots of solid material. The work will be presented at the 2012 European Planetary Science Congress on Sept. 25.

The findings provide the strongest support yet for "lithopanspermia," the idea that basic life forms are distributed throughout the universe via meteorite-like planetary fragments cast forth by disruptions such as volcanic eruptions and collisions with other matter. Eventually, another planetary system's gravity traps these roaming rocks, which can result in a mingling that transfers any living cargo.

[Images and video can be seen at http://www.princeton.edu/main/news/archive/S34/82/42M30. To obtain high-res images, contact Princeton science writer Morgan Kelly, (609) 258-5729, mgnkelly@princeton.edu]

Previous research on this possible phenomenon suggests that the speed with which solid matter hurtles through the cosmos makes the chances of being snagged by another object highly unlikely. But the Princeton, Arizona and CAB researchers reconsidered lithopanspermia under a low-velocity process called weak transfer wherein solid materials meander out of the orbit of one large object and happen into the orbit of another. In this case, the researchers factored in velocities 50 times slower than previous estimates, or about 100 meters per second.

Using the star cluster in which our sun was born as a model, the team conducted simulations showing that at these lower speeds the transfer of solid material from one star's planetary system to another could have been far more likely than previously thought, explained first author Edward Belbruno, a mathematician and visiting research collaborator in Princeton's Department of Astrophysical Sciences who developed the principles of weak transfer.

The researchers suggest that of all the boulders cast off from our solar system and its closest neighbor, five to 12 out of 10,000 could have been captured by the other. Earlier simulations had suggested chances as slim as one in a million.

"Our work says the opposite of most previous work," Belbruno said. "It says that lithopanspermia might have been very likely, and it may be the first paper to demonstrate that. If this mechanism is true, it has implications for life in the universe as a whole. This could have happened anywhere."

Co-authors Amaya Moro-Mart?n, an astronomer at CAB and a Princeton visiting research collaborator in astrophysical sciences, and Renu Malhotra, a professor of planetary sciences at Arizona, noted that low velocities offer very high probabilities for the exchange of solid material via weak transfer, and also found that the timing of such an exchange could be compatible with the actual development of the solar system, as well as with the earliest known emergence of life on Earth. Dmitry Savransky, a Princeton mechanical and aerospace engineering doctoral student, conducted the simulations.

The researchers report that the solar system and its nearest planetary-system neighbor could have swapped rocks at least 100 trillion times well before the sun struck out from its native star cluster. Furthermore, existing rock evidence shows that basic life forms could indeed date from the sun's birth cluster days ? and have been hardy enough to survive an interstellar journey and eventual impact.

"The conclusion from our work," Moro-Mart?n said, "is that the weak transfer mechanism makes lithopanspermia a viable hypothesis because it would have allowed large quantities of solid material to be exchanged between planetary systems, and involves timescales that could potentially allow the survival of microorganisms embedded in large boulders."

All about velocities

The Princeton-Arizona-CAB paper cites two previous studies that present the odds of solid matter from one planetary system being captured by another as being more or less dismal.

The first, a 2003 paper published in Astrobiology by Jay Melosh, a Purdue University earth and atmospheric sciences professor, questioned the probability that meteorites have ever escaped a terrestrial planet in Earth's solar system and wound up on a terrestrial planet in another system. The report concluded that the chances ? about one in 10,000, or 0.01 percent ? are "overwhelmingly unlikely" considering the speed a meteorite would need to travel (about six kilometers per second) and the roominess of space.

Belbruno and his co-authors calculated that under this scenario of high velocities and dispersed planetary systems, the probability of solid material from any planetary system striking another falls to as little as five in 100,000, or 0.005 percent.

Star birth clusters, which are tightly confined groups of stars and planetary systems, were introduced as a possible setting for lithopanspermia in a 2005 Astrobiology paper by David Spergel, Princeton's Charles A. Young Professor of Astronomy on the Class of 1897 Foundation and chair of astrophysical sciences, and University of Michigan physics professor Fred Adams.

Factoring in velocities of two to five kilometers per second, Spergel and Adams found that the chances of an exchange of life-bearing rocks between star systems clustered in groups of 30 to 1,000 could be as unlikely as one in a million to as good as one in 1,000, or 0.0001 to 0.1 percent, respectively. Spergel and Adams, however, limited their study to binary stars ? or planetary systems with two stars ? which might elevate star-to-star solid matter exchanges, Moro-Mart?n said.

Nonetheless, in clusters similar to those considered by Spergel and Adams, weak transfer involves relative velocities of no more than one kilometer per second, which substantially increases the probability of capture by other stars in the cluster. In other words, star clusters provide an ideal setting for weak transfer, Belbruno said.

Chaotic in nature, weak transfer happens when a slow moving object such as a meteorite wanders into the outer edge of the gravitational pull of a larger object with a low relative velocity, such as a star or massive Jupiter-like planet. The smaller object partially orbits the large object, but the larger object has only a loose grip on it. This means the smaller object can escape and be propelled into space, drifting until it is pulled in by another large object.

Belbruno first demonstrated weak transfer with the Japanese lunar probe Hiten in 1991. A mechanical malfunction left the probe with insufficient fuel to enter the moon's orbit the traditional way, which is to approach at a high speed then fire retrorockets to slow down. Instead, Belbruno designed a weak-transfer trajectory that got the probe into orbit around the moon using a minimal amount of fuel.

Adams, co-author of the 2005 paper with Spergel, said that the work by Belbruno and his co-authors succeeds at pulling together the various factors of earlier lithopanspermia models and adding a substantial new element ? chaos. Adams is familiar with the study but had no role in it.

"This paper takes the type of calculations that have been done before and makes an important generalization of previous work," Adams said. "Their work on chaos in this context also carries the subject forward. They make a careful assessment of a process that is dynamically quite complicated and chaotic in nature.

"They are breaking new ground from the viewpoint of dynamical astrophysics," Adams said. "Regarding the problem of lithopanspermia, this type of weak capture and weak escape is interesting because it allows for the ejection speeds to be small, and these slow speeds allow for higher probabilities of rock capture. To say it another way, chaos, in part, enhances the prospects for lithopanspermia."

To the simulator!

Star birth clusters satisfy two requirements for weak transfer, Moro-Mart?n said. First, the sending and receiving planetary systems must contain a massive planet that captures the passing solid matter in the weak-gravity boundary between itself and its parent star. Earth's solar system qualifies, and several other stars in the sun's birth cluster would too.

Second, both planetary systems must have low relative velocities. In the sun's stellar cluster, between 1,000 and 10,000 stars were gravitationally bound to one another for hundreds of millions of years, each with a velocity of no more than a sluggish one kilometer per second, Moro-Mart?n said.

The team simulated 5 million trajectories between single-star planetary systems ? in a cluster with 4,300 stars ? under three conditions: the solid matter's "source" and "target" stars were both the same mass as the sun; the target star was only half the sun's mass; or the source star was half the sun's mass.


The researchers explored the likelihood that our solar system exchanged solid matter with its closest planetary-system neighbor during the first hundreds of millions of years it existed. At that time, our sun belonged to a tight-knit star cluster filled with other planetary systems. The above simulation shows that two planetary systems (green and blue dots) -- about 3.26 light years apart -- orbit a common center of mass. Over a period of roughly 8.7 million years, various objects (black dots) are pulled in and repelled by the systems' gravity. Displaying weak transfer, one object (red dot) first wanders into the green system's gravity boundary and partially orbits it before being cast off. The red object then drifts before being pulled in by the blue planetary system. Credit: Video by Dmitry Savransky

The odds of a star capturing solid matter from another planetary system under these three scenarios are 15 (0.15 percent), five (0.05 percent) and 12 (0.12 percent) in 10,000, respectively, the researchers report ? probabilities that exceed those under the conditions proposed by Melosh by a factor of 1 billion.

To estimate the actual amount of solid matter that could have been exchanged between the sun and its nearest star neighbor, the researchers used data and models pertaining to the movement and formation of asteroids, the Kuiper Belt ? the solar system's massive outer ring of asteroids ? and the Oort Cloud, a hypothesized collection of comets, ice and other matter about one light year from Earth's sun widely believed to be a primary source of comets and meteorites.

The researchers used this data to conclude that during a period of 10 million to 90 million years, anywhere between 100 trillion to 30 quadrillion solid matter objects weighing more than 10 kilograms transferred between the sun and its nearest cluster neighbor. Of these, some 200 billion rocks from early Earth could have been whisked away via weak transfer.

For lithopanspermia to happen, however, microorganisms first have to survive the long, radiation-soaked journey through space.

Moro-Mart?n and Malhotra consulted a 2009 paper an international team published in the Astrophysical Journal that determined how long microorganisms could survive in space based on the size of the solid matter hosting them. That group's computer simulations showed that survival times ranged from 12 million years for a boulder up to 3 centimeters (roughly one inch) in diameter, to 500 million years for a solid objects 2.67 meters (nearly nine feet) across.

The researchers estimated that under weak transfer, solid matter that had escaped one planet would need tens of millions of years to finally collide with another one. This falls within the lifespan of the sun's birth cluster, but means that lithopanspermia by weak transfer would have been limited to planetary fragments at least one meter, or about three feet, in size.

Matching the theory with life

As for the actual transfer of life, the researchers suggest that roughly 300 million lithopanspermia events could have occurred between our solar system and the closest planetary system.

But even if microorganisms survived the trip to Earth, the planet had to be ready to receive them. The researchers reference rock-dating evidence suggesting that the Earth contained water when the solar system was only 288 million years old and that very early life might have emerged before the solar system was 718 million years old.

The sun's birth cluster ? assumed to be roughly the same age as the Earth's solar system ? slowly broke apart when the solar system was approximately 135 million to 535 million years old, Moro-Mart?n said. In addition, the sun could have been ripe for weak transfer up to 700 million years after the solar system formed.

So, if life arose on Earth shortly after surface water was available, there were possibly about 400 million years when life could have journeyed from the Earth to another habitable world, and vice versa, the researchers report. If life had an early start in other planetary systems and developed before the sun's birth cluster dispersed, life on Earth may have originated beyond our solar system.

The paper stops short of calculating the likelihood of extrasolar life taking root on a terrestrial planet such as Earth, but the higher probability the researchers determined for solid-matter transfer makes that a more worthwhile pursuit, Moro-Mart?n said.

"Our study stops when the solid matter is trapped by the second planetary system, but for lithopanspermia to be completed it actually needs to land on a terrestrial planet where life could flourish," Moro-Mart?n said. "The study of the probability of landing on a terrestrial planet is work that we now know is worth doing because large quantities of solid material originating from the first planetary system may be trapped by the second planetary system, waiting to land on a terrestrial planet.

"Our study does not prove lithopanspermia actually took place," Moro-Mart?n said, "but it indicates that it is an open possibility."

###

The paper, "Chaotic Exchange of Solid Material between Planetary Systems: Implications for Lithopanspermia," was published Sept. 12 by Astrobiology

Princeton University: http://www.princeton.edu

Thanks to Princeton University for this article.

This press release was posted to serve as a topic for discussion. Please comment below. We try our best to only post press releases that are associated with peer reviewed scientific literature. Critical discussions of the research are appreciated. If you need help finding a link to the original article, please contact us on twitter or via e-mail.

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Source: http://www.labspaces.net/123803/Video__Slow_moving_rocks_better_odds_that_life_crashed_to_Earth_from_space

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Mothers in trouble even in Germany - West

Mothers in trouble even in Germany

In Germany, motherhood is expensive. Not only for the inevitable costs related to a child, but for the impact of the baby on the mother?s salary. According to a study by the Hochschul Information System, which considered a sample of about 5,500 people with degrees in ten years after graduation to study, women without children earn about 20 thousand Euro per year more than mothers (50,478 against 30,882). The reason? Who has a child undergoes an interruption of employment, often can only work part-time and rarely occupies an important position. So much so that 40% of women without children said that they have given up to a family in order not to stifle the career. However, things go differently for men: German male workers are not affected by the influence of parenthood on wages and ? with or without children ? earn almost the same amount.

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Source: http://www.west-info.eu/germany-family-career-women-children-salary/

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Tom Rothman to Join Steven Spielberg on "Robopocalypse"

LOS ANGELES (TheWrap.com) - Countering recent rumors that Steven Spielberg may not even direct "Robopocalypse," DreamWorks issued a press release Monday saying that Spielberg would direct and produce the movie and that Tom Rothman is coming on board also as a producer.

The film, a DreamWorks and Twentieth Century Fox co-production, will begin principal photography in early 2013 and will be released on April 25, 2014 worldwide. The Walt Disney Studio's Touchstone Pictures will distribute the film domestically with Twentieth Century Fox handling international distribution.

Exploring the fate of the human race following a robot uprising, "Robopocalypse" is being adapted for the screen by Drew Goddard and is based on the novel of the same name by Daniel H. Wilson. DreamWorks acquired the rights to Wilson's unpublished manuscript in November 2009. Published by Doubleday on June 8, 2011, the book soon appeared on the New York Times best-sellers' list.

"When someone like Tom is a free agent, you snatch him up fast," Spielberg said in a statement. "He has proven himself to be a necessity of this industry. At Fox he had already been an enthusiastic partner on ?Robopocalypse,' and it is to our advantage that he would come produce this film with me."

Rothman recently resigned after 18 years at Twentieth Century Fox, the last 12 as Chairman and CEO.

"If you are in politics, you dream of a call from the White House, in baseball, from the Yankees, in movies, from Steven Spielberg," Rothman said in a statement. "'Robopocalypse' is the kind of important epic entertainment, a big movie with big ideas, that Steven does better than any filmmaker on earth ... I enjoyed the idea of being unemployed for a week, but this will be way more fun."

Meanwhile, CAA could not confirm reports that Anne Hathaway is circling the project.

Source: http://news.yahoo.com/tom-rothman-join-steven-spielberg-robopocalypse-193713462.html

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Tuesday, September 25, 2012

Clinton and Morsi discuss embassy security

(AP) ? Secretary of State Hillary Rodham Clinton has met Egyptian President Mohammed Morsi in the most high-level U.S.-Egypt meeting since protesters stormed the U.S. Embassy in Cairo.

A U.S. official says they spoke Monday night at a New York hotel about the importance of ensuring the security of U.S. diplomatic offices. Morsi stressed that embassy security was Egypt's duty.

The Cairo demonstrations came on Sept. 11 in response to an American-made video ridiculing Islam. Hours later, a U.S. ambassador and three other Americans were killed in Libya.

The official wasn't authorized to speak publicly about the private meeting and requested anonymity.

Clinton and Morsi also spoke about improving security in the Sinai Peninsula near Israel's border and helping the Egyptian economy. They were in New York for the U.N. General Assembly.

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/386c25518f464186bf7a2ac026580ce7/Article_2012-09-24-US-Egypt/id-f249329523784f4c896eab592d8174df

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